Beth Gregory

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At the heart of design lie opportunities to solve problems.

Specialising in end-to-end brand development and strategy-led design. I collaborate with organisations committed to their purpose and approach and who tackle everyday digital challenges head-on with thoughtfulness.

It's always good to talk projects out – schedule time with me. Your first hour is complimentary.

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Interested In How To Level Up?

By prioritising strategy-led design choices that bolster business success, your organisation can establish enduring value that resonates far beyond the confines of a single project, embedding itself directly in the hearts and minds of your audience.

As your guiding partner, I work to elevate your mission by leveraging comprehensive knowledge, insights, and current trends in strategy, marketing, and design. Together, we navigate towards smarter decisions, greater value, and creative outcomes for you and your audience, propelling you to the next level.

Strategy

Market Analysis
Brand Strategy
Digital Marketing
User Flows

Experience

User Experience
User Interface
Content Development

Design

Brand Creation and Identity
Creative Direction
Design Systems
Graphic Design
Storytelling

Execution

Guidelines and Toolkits
Campaign Creation + Implementation

Key Principles

I follow and believe in:

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Design is the whole experience

People bring the biggest value

Flexibility is Progress

Consistency Matters

Peace Lily

Peace Lily, an Australian-owned mattress company stands out by aligning its values with consumer preferences for sustainable products and practices. Peace Lily's approach showcases that sustainable business practices are not at odds with profitability. Instead, they can be a source of competitive advantage, appealing to the growing number of consumers who prioritise environmental responsibility and ethical consumption choices.

Deliverables

Ecommerce design
Ecommerce developement
Brand identity and messaging
Brand positioning
Digital campaign and creative direction
Social content
Packaging
Printed assets
Guidelines

Involvement

Brand strategy
Brand identity
UX/UI design
Creative direction
Graphic design
Campaign design and analytics

Results

Closely collaborating with Peace Lily, I transformed and strategic integration of sustainability and regenerative practices into its brand ethos, We have successfully carved out a distinctive position for Peace Lily within the competitive landscape of the lifestyle market. By aligning its mission, identity, and operations with environmentally conscious principles, Peace Lily not only sets itself apart but also makes significant contributions to positive environmental outcomes.
Over the past six months, the implementation of new design features, enhancements in clarity, and upgrades to the overall user experience and customer journey have led to a notable increase in new and returning sales. This growth can be attributed to the optimisation of accessibility through improved UX and UI, as well as the redefinition of digital campaign creative direction and audience alignment.

Brand Development

Digital Development

The Brand