A creative practice comfortably situated in Melbourne, Australia with focus largely on branding; narrative; strategy; identity; communication; design and illustration. Working across digital and print for international and interstate projects of various scales.

Brand Development & Strategy

Brand & Campaign Identity

Ux & UI Design

Communication Design

Print Media


Digital Design


Considered design has the power to transform brands and build real narratives –– By addressing the culture that brands and businesses wish to aspire with their narrative sequentially, deepens engagement and in turn, tells genuine stories.

Beth Gregory

15+ years agency-side experience working in teams at Before Creative, DarkLab and Mona – with brands such as Dark Mofo, Moo Brew, Hobart City Council, University of Tasmania and RACT.