Abby Seymour is a Melbourne based jeweller – Using traditional handcrafted jewellery techniques paired with contemporary influences and traditional native totem designs. These processes and influences create a delicate yet strong collection.
2015 saw Abby's business and brand develop further with the launch of her second jewellery collection 'Astor'.
To reflect Abby's sensibilities and aesthetics in collaboration, we art directed and produced a series of editorial imagery and design outcomes that best showcased the Astor collection. These were used in a suite of marketing collateral which helped promote Abby's current collection in both print and digital.
Initial identity & brand mark development, Tom Fitzgerald